Coaching at a Higher Standard

For more than a decade, I have worked at the intersection of body transformation, health, and performance — developing a coaching philosophy defined by precision, not intensity, and longevity, not quick wins.

My work has taken me internationally, contributing to discussions around metabolism, sustainable weight management, women’s health, and long-term wellbeing. This global perspective has shaped an approach that is thoughtful, evidence-led, and meticulously tailored to the individual.

I work with women who lead full lives women who value excellence, clarity, and results that integrate seamlessly into their lifestyle. The process is calm, intentional, and highly personalised, designed to create visible change without disruption or extremes.

This is not about chasing trends or relying on willpower.

It is about informed decisions, refined structure, and results that endure.

For women ready to elevate the way they approach their health, this coaching offers a considered, long-term solution — discreet, effective, and uncompromising in its standards.

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Strategic Education

Gain a clear, informed understanding of your metabolism, physiology, and behavioural patterns — so decisions around food, training, and health become intuitive, not confusing. This is education designed to empower, not overwhelm.

Discreet Accountability

Support that is present, consistent, and respectful of your time. You are guided with structure and intention — ensuring progress without pressure, guilt, or noise.

Bespoke Nutrition

Your nutrition strategy is tailored precisely to your physiology, preferences, and lifestyle. No rigid rules, no unnecessary restrictions — only a refined approach that fits seamlessly into your day-to-day life.

Measured Results

A proven coaching framework designed to deliver visible, sustainable outcomes. Progress is tracked with clarity and purpose, ensuring results that are not only achieved — but maintained.

Tailored Training Programming

Every training plan is individually designed around your goals, schedule, and capabilities. Efficient, effective, and intelligently structured — never generic, never excessive.

Curated Food Guidance

Thoughtfully structured food recommendations and shopping guidance that respect both quality and practicality. Designed to simplify decisions and support consistency, regardless of travel, schedule, or preferences.

Private Community

Access to a composed, like-minded environment of women who value health, discretion, and self-leadership. A space for shared standards — not comparison.

Ongoing Professional Support

Consistent access to expert guidance throughout your journey. Calm, responsive, and precise support — ensuring you remain aligned, confident, and in control at every stage.

Leading by example

Transformation, when done properly, is not performative.

It is lived, refined, and sustained.

My own journey — from a complicated relationship with food to a place of strength, balance, and physical confidence — is not presented as inspiration, but as experience. It informs the way I coach, the standards I hold, and the systems I apply with clients.

This is not theory.

It is practice, tested over time.

Why This Matters ?

Experience-Led Coaching

Every strategy I use has been applied, refined, and proven — not only with clients, but personally. This creates a level of discernment that cannot be replicated through certification alone.

Credibility Through Results

Transformation is not about extremes or perfection. It is about consistency, structure, and informed decisions — principles that underpin both my journey and my clients’ outcomes.

Quiet Leadership

Leading by example is not about visibility. It is about integrity. The work speaks through results that last and behaviours that endure.

What This Means for You?

You are guided by someone who understands the nuances — physically and psychologically — of lasting change.

You receive strategies that are adaptable, measured, and aligned with real life — not rigid protocols designed for short-term outcomes.

You are supported within an environment that values growth, discretion, and personal standards — not comparison or performance.

For women who choose to lead themselves with intention, transformation becomes sustainable — and influential, without ever needing to be loud.

If you are ready to approach your health with clarity, composure, and long-term perspective, this coaching provides the structure to do so — properly.

EMPOWER HER..

Achieving meaningful change should feel intentional — not exhausting.

Empowered 26 is a structured, women-centric transformation experience designed to integrate seamlessly into a full, demanding life. It provides clear strategy, personalised guidance, and measured support — allowing you to improve body composition, energy, and confidence without adding pressure or complexity to your day.

Created for women over 30 who value efficiency and long-term results, this approach prioritises sustainability over intensity and clarity over constant effort.

Proven Through Experience

Women with demanding careers, family responsibilities, and high standards have used Empowered 25 to create lasting change — not by doing more, but by doing what is necessary, consistently and well.

Their results are not dramatic moments.

They are refined outcomes that endure.

If you are ready to approach your health with structure, intention, and composure, Empowered 26 offers a clear starting point — one that respects your time, your lifestyle, and your standards.

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BECAUSE OF RUMEN..

When I first began working with Rumen, I was at my lowest—both physically and emotionally. I had exhausted every method to lose weight, with no success. In just 28 weeks, Rumen helped me shed 112 pounds, profoundly transforming my body and my entire perspective on life. What sets Rumen apart is his genuine care and understanding; he didn’t just provide a plan, he walked with me every step of the way. Thanks to his unwavering support, I now feel healthier, stronger, and more confident than ever before. If you’re struggling and truly ready for a meaningful change, Rumen is the expert who can guide you to success. - Claudia Berea, Texas, United States

Svetlana Parusheva 37

“Struggling with depression, major anxiety, and the challenges of early menopause, I felt completely overwhelmed. Rumen not only helped me overcome these issues but also guided me to rediscover my inner strength. His support was life-changing, allowing me to regain my mental and emotional balance when I needed it most. If you’re battling with similar challenges and feel like there’s no way out, Rumen is the coach who can help you reclaim your life. Working with him gave me the tools and confidence to face each day with renewed hope and resilience, and I highly recommend him to anyone ready to take that first step toward healing.”

Sophie Blake

"I met Rumen in Miami when I was a working mom juggling two jobs and struggling to keep it all together. With his guidance, I was able to rebalance my hormones and lose over 45 pounds in just a year. He helped me regain control of my health and well-being during one of the most challenging times of my life. If you're feeling overwhelmed and don't know where to start, Rumen is the coach who will truly listen and provide the support you need. Working with him has been life-changing, and I can't recommend him enough to anyone ready to take back their health and happiness.."

Sarah T.

"After two pregnancies and menopause, I struggled with posture, alignment, and weight loss. Despite trying everything in Austin, nothing seemed to work—until I met Rumen. His personalized approach addressed my unique challenges, focusing on rebuilding my body's strength and improving posture. Thanks to Rumen, I not only lost weight but also regained my confidence and comfort in my own body. I’m finally seeing the results I've been striving for, and I couldn’t be more grateful!"

Transform Together: Empower Him to Join the Journey

Is the man in your life struggling with stubborn dad bod fat that just won't budge? Imagine tackling health and fitness goals side by side, sharing the experience and the triumphs. Pavlov Coaching introduces a unique opportunity for you to bring your spouse or partner into a world where wellness meets togetherness. Say goodbye to stubborn fat and hello to a shared path towards health and vitality. Empower him, empower your relationship, and watch as you both emerge stronger, together. Let's make this journey unforgettable.

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