The Story

Rumen Pavlov is a private coach and wellness strategist with over 14 years of experience guiding women toward sustainable transformation. He specializes in helping busy women over 30 achieve lasting weight management, enhanced vitality, and structured, manageable habits that integrate seamlessly into their lives.

Having collaborated with some of the most prestigious wellness brands — including OneSpaWorld, LifeTime Fitness, Equinox, and Virgin Active — Rumen has cultivated a deep understanding of what it takes to deliver results at the highest standard. His expertise is further validated by a Master Health Coach certification from Precision Nutrition and a Personal Trainer certification from the National Strength and Conditioning Association (NSCA).

Rumen’s approach bridges cutting-edge science with practical, real-world application. He works with women who are ready to move beyond temporary fixes, emotional eating patterns, and fragmented approaches to health, offering bespoke coaching and strategies that deliver measurable, lasting outcomes.

With a focus on precision, discretion, and sustained results, Rumen guides each client through a structured process of transformation — building confidence, clarity, and control along the way.

For women who expect more from their health and wellness journey, Rumen provides the guidance, structure, and expertise necessary to achieve meaningful, enduring change.

Some of my coaching credentials..

With 14 years of experience in the health and wellness industry, I am committed to lifelong learning and continuous improvement to ensure I deliver the best service possible. My dedication to staying at the forefront of my field has made me the go-to expert for women seeking lasting transformation. I’m passionate about empowering my clients with the knowledge and support they need to achieve their health goals.

Global Fitness Expertise: Shaping Success Across the UK & US

With extensive experience in the fitness industry, I have had the privilege of working with leading brands such as Virgin Active, Lifietime Ftiness ,Equinox, and One Spa World. My career spans both the UK and United States markets, where I've honed my expertise as a top-tier coach. My professional journey is marked by a deep commitment to excellence, empowering clients to achieve their health and fitness goals through innovative and personalized training methods. My background reflects a blend of international experience and a strong track record of success in the industry.

Svetlana Parusheva 37

“Struggling with depression, major anxiety, and the challenges of early menopause, I felt completely overwhelmed. Rumen not only helped me overcome these issues but also guided me to rediscover my inner strength. His support was life-changing, allowing me to regain my mental and emotional balance when I needed it most. If you’re battling with similar challenges and feel like there’s no way out, Rumen is the coach who can help you reclaim your life. Working with him gave me the tools and confidence to face each day with renewed hope and resilience, and I highly recommend him to anyone ready to take that first step toward healing.”

Jane Doe 28

"I met Rumen in Miami when I was a working mom juggling two jobs and struggling to keep it all together. With his guidance, I was able to rebalance my hormones and lose over 45 pounds in just a year. He helped me regain control of my health and well-being during one of the most challenging times of my life. If you're feeling overwhelmed and don't know where to start, Rumen is the coach who will truly listen and provide the support you need. Working with him has been life-changing, and I can't recommend him enough to anyone ready to take back their health and happiness.."

Claudia Berea 52

“When I first started working with Rumen, I was at my lowest point—physically and emotionally. I had tried everything to lose weight, but nothing seemed to work. In just 28 weeks, Rumen helped me lose 112 pounds, completely transforming not only my body but my entire outlook on life. What makes Rumen different is his genuine care and understanding; he didn’t just give me a plan, he walked with me every step of the way. Thanks to him, I feel healthier, stronger, and more confident than ever. If you’re struggling and ready to make a real change, Rumen is the person who can help you do it.”

What sets me apart?

My method can be imitated, but my culture cannot. I’ve built a quiet standard of excellence that shows up from the very first session — rigorous, intentional, and always personal. I track progress meticulously and leave nothing to chance.

I don’t sell one-size-fits-all programs. I offer a strategic partnership. Together we translate evidence-based nutrition and training into a plan that fits your life, not the other way round. That’s the difference between a coach and a collaborator.

I specialise in working with busy, accomplished women who are juggling everything and putting their own health last. If emotional eating, stubborn weight, or shifting hormones are holding you back, I’ll meet you there — with expertise, empathy, and real-world solutions.

My approach is both science-led and human-first. Every decision is informed by careful tracking and adjusted to your needs so progress is steady, measurable, and sustainable. You’ll get bespoke guidance — not generic rules — shaped around your goals, rhythms and constraints.

No judgement. No platitudes. Just focused support, honest accountability and the technical know-how to turn setbacks into forward momentum. When life changes, your plan adapts — because flexibility is how progress survives real life.

When you work with me you’re not another client on a roster. You’re a partner in a confidential, high-touch journey designed to get you healthier, stronger and more energised — without sacrificing the life you love.

Your success isn’t a checkbox. It’s my mission.

Empowering journeys..

Embark on an empowering journey where transformation meets expertise. Through personalised coaching, I guide you to unlock your full potential, overcoming obstacles and achieving lasting results. This journey isn’t just about fitness—it’s about redefining what’s possible for your mind, body, and life.